Denim – known round the world as a symbol of American fashion – is actually a French import. The word comes from the name of a sturdy fabric called “serge”, originally made in Nîmes, France. Originally called “serge de Nîmes”, the name was soon shortened to denim. The contemporary use of the word “jeans” comes from the French word for Genoa, Italy (Gênes), where the first denim trousers were made.
Denim was introduced to this country by Levi Strauss in the 1850s in the form of work pants designed for the mining industry and we’ve have had a longstanding love affair with denim ever since. Comfort, fashion and durability are all words that come to mind when we think of denim, but INSULATION? Not so much.
Since 2006, Cotton Inc. has taken 270,000 pieces of denim and using a multi-stage process recycled them into UltraTouch™ Natural Cotton Fiber Insulation for 540 Habit for Humanity houses. (FYI – it takes approximately 500 pair of jeans to insulate one average-size American house.) Cotton Inc.’s efforts have kept 200 tons of denim out of landfills and provided an essential building material at the same time. Now that’s how to recycle and reuse!
Denim insulation costs about ten percent more than standard fiberglass insulation, but it’s safer to install (non-itch, no carcinogens, formaldehyde or chemical irritants), better for the environment, more energy-efficient and acoustically it provides 30% better sound absorption than traditional fiberglass insulation. In addition, it’s one of the only insulating products that contains an active mold/mildew inhibitor.
It’s spring, so why not do a little spring cleaning, make some space in your closets and help the environment at the same time. Donate your no longer worn or loved denim jeans, skirts or jackets and join the the COTTON. FROM BLUE TO GREEN.® call-to-action to give old denim new life.
